Wednesday, February 6, 2013

Setting up Ecommerce reporting in Google Analytics

To use Ecommerce reporting you first need to change your Google Analytics settings. This can be done by selecting the option Ecommerce site in your profile settings.From now on, Google Analytics will generate detailed reports about every individual transaction.

Measuring Ecommerce with Google Analytics 


Configuring Ecommerce reporting step by step

As said above, the first step is to select the Ecommerce site option is your profile settings.
  • Login in your Google Analytics account
  • Select the account for which you want to report Ecommerce
  • Select the profile for which you want to report Ecommerce
  • Click on the profile settings tab
  • Scroll down to Ecommerce settings and select ‘yes’
To start reporting your e-commerce it is off course necessary to implement the right Ecommerce code into your website. To see how this code looks like you can visit the Google Developers website.

Some special cases

  • When your checkout process is going trough an iframe, consider the privacy settings from Internet Explorer. To track transactions from visitors with Internet Explorer, the P3P file needs to be placed on the right place on your website.
  • Be sure that the Ecommerce tracking code is on the right page of your website when customers pay with payment services like Ogone and payPal. Because 50% of those will not return to your website after their purchase.
  • When you notice that your payment service returns as the most converting referral site, you can solve this by adding _addIgnoredRef() to the general code.

Do you want us to configure your Ecommerce or want an audit of your Ecommerce results? You can always contact us.

This is a repost and was originally posted on

1 comment:

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